UK RECALL SYSTEM

My views on how the UK recall system should operate

The following is my personal view on how the recall system should operate in the UK. Thankfully I was able to air one of my views on the ITV Tonight programme with Chris Choi on Thursday 4th of July 2013

Scenario:  product fails, how many cases before company has to inform RDB (RDB (recall database)  should be an independant body with no link to any manufacturer ) personally I think two. Obviously if death was caused then one, however any duplicated incident must be forwarded to RDB by law. If this doesn’t happen a large fine must be implemented (all fines must be non-profitable and used solely to publicise recall publicity, emphasise placed on the company’s failure to comply) you would like to think this would push companies to take safety more serious i.e. more strenuous testing before product reaches wholesale market.

After informing RDB the company involved must perform a thorough in house investigation and inform RDB of its full outcome, within a strict timeline.

At that point RDB should be in charge of how the recall should be implemented on a pre-defined scale of severity. This scale should again involve a fine that is used to fund publicity.

Once a recall is implemented this should be monitored throughout the length however long this will be within reason, again defined by RDB. Depending on the severity this should be defined by a rolling percentage i.e. every two months after the original recall date RDB should be provided with the relevant figures, if after six months the target percentage has not been achieved then a further publicity campaign must be launched.

This is just a concise version of my ideas regarding how I envisage the up-to-date recall system should be, we need to move with the times, for example recalls should be publicised in the key areas i.e. target the highest viewed news programmes across all major networks. Also target the adverts between the highest viewed programmes, we have to remember life is more valuable than money..

Again moving with the times key areas to be targeted should include all major search engines, and all major networking sites, the internet is a powerful advertising platform, radio and newspapers too.